Multi-Channel Lead Generation
Campaign design & management
Targeting and list purchase
Database management
Direct Mail
Mini-sites & landing pages
eMail messaging & sequences
Viral creative
Calculators and self-diagnostics
Outbound telemarketing
Trade show lead mining
RFI/RFP answer database creation
Metrics, benchmarking and ROI analysis

Inside Sales
Sales recruitment, training and QA
Goal setting and list development
Telemarketing vendor selection or recruiting
Campaign and call guide design
Tasking and ongoing program supervision

Sales Support
Sales recruitment, training and QA
Goal setting
Sales recruiting & training
Design & operation of sales incentive programs
Develop message and contact sequences
Develop multi-media sales collateral
Develop sales-focused thought leadership efforts
Develop product demos and calculators
Develop and execute sales presentations
Provide admin support for CRM system

Field Sales
Goal setting
Recruit, train, QA field sales representatives
Set sales objectives, quotas and incentives
Supervise on-going sales activity
Provide sales management and direction