An online service, based in India, needed to: |
| |
- Quickly penetrate the US market
- Develop a unique brand and a positioning
- Overcome entrenched competitors
- Sell $1MM in the first 6 months
|
An online storage firm needed to: |
| |
- Create a new brand distinct from its
OEM business
- Compete with a bevy of me-too firms
- Energize and recruit VARs
- Generate $10MM in SMB leads
- Create a direct eCommerce business from
scratch
|
A B2B company selling sales incentive programs
needed to: |
| |
- Launch an aggressive lead generation
program
- Test telemarketing, e-mail, direct mail,
events and trade show tactics
- Generate $5MM in new business in 6 months
|
A GPS Tracking firm needed to: |
| |
- Introduce itself to new market segments
- Dramatically increase brand awareness
- Package and launch new products
- Fill a sales pipeline with qualified
leads
|
A B2B software company wanted to explore social
media using: |
| |
- Viral videos
- Social networks like YouTube and MySpace
- A blog
- Outbound E-mail campaigns
|